Lots of businesses celebrated when marriage equality won the day last month, including Challah Connection, a Kosher caterer that makes gift baskets for birthdays, bar mitzvahs and other occasions.

After hearing about the ruling in Obergefell v. Hodges, owner Jane Moritz posted a picture of her delicious rainbow cookies on her website, with the message, “Never have these treasured cookies had such meaning."

Some people commended her ad, but as Moritz tells the Jewish Week, a number of her observant customers threw a fit.

“Within moments I got one, and then within an hour I got two more what I call ‘hate emails,'” she says.

“Literally, hate emails—People asking what was wrong with me, how could I be a Jew, how could I be supporting gay marriage?"

Some told Moritz, "they were never going to order from my company again and they were going to make sure that no one else ordered from my company again.”

[caption id="attachment_211438" align="alignnone" width="362"] Moritz and a staffer at Challah Connections (Photo: Facebook)[/caption]

She was also called out on a message board thread entitled “Challah Connection Supports Toeiva [Abomination] Marriage.”

Clearly Christian bakers who won’t make gay wedding cakes aren’t the only ones with haters.

But Moritz met hate with love, writing in response, “We stand firm in the Jewish values that implore upon us to show compassion and kindness to all beings.”

In the end, she kept the rainbow cookies on the Challah Connection site, along with the words “Buy Now” inside a rainbow heart. But, to keep the peace, Moritz removed her endorsement of marriage equality.

“I’m not sorry that I [highlighted the cookies]. I’m proud, to be honest,” she explains. "We’re a celebration of Judaism, a [touchstone] for Jews and non-Jews to find out more about Judaism...”

Moritz says she doesn’t think its her—or anyone else’s—place to make judgements about how people observe their faith.

And, more importantly, "We did get a lot of orders for rainbow cookies.”