Abercrombie & Fitch has turned Hong Kong into some gorgeously warped alternate-Magic-Mike-like universe!
Abercrombie is opening up their first ever Honk Kong shop on August 11th, and to celebrate, they’ve called in more models than you can shake an egg roll at—as in 110 hot, cute, preppy, worked-out dudes—and have put them up in the Hong Kong W Hotel. Since arriving about a week ago, they’ve been having a fun, teasing all sorts of boys and girls as they toured the city, shirtless, atop a bus, chilled by the pool and, well, did everything they could legally do in a half dressed state. Word has it they’ll be sticking around for another two weeks to help fold some clothes and make the store look all pretty. Also, video of this beautiful experience exist on YouTube.
Matt Bell is a New York based travel and style writer who contributes regularly to Esquire.com and Essential Homme Magazine. He has also written for Out.com, Next Magazine, American Spa Magazine and was the Senior Editor for Genre Magazine.