The makers of the X-Pop insist their ice-cream popsicle is not supposed to look like a penis, despite its obvious phallic overtones.

Swedish ice cream company GB Glace denies any resemblance between its sherbet-filled treat and the male reproductive organ—claiming it's supposed to look like a rocket, not a diseased Johnson.

Customers see the link, though. Facebook comments include:  “I ate one last week,. I actually bought it for my daughter, but when I opened it I died of laughter and said to my boyfriend that they have made an ice cream dildo!”

We can't really take GB Glace's protests of innocence seriously: In 2005, the company came under fire for releasing a licorice-flavoured nougat ice cream called Nogger Black.