Indian clothing company Anouk is featuring a lesbian couple in their latest commercial—which is big news considering homosexual acts have been recriminalized in India.

In the spot, a women is chatting with her girlfriend as they prepare for her parents' arrival. At the end of the conversation, she cups her hands around her partner's face and says, "I don't want to hide it anymore."

It's one in a series of videos that Anouk has released to empower women and challenge stereotypes: Another features a single mother being gossiped about, while a third sees a woman rejecting a sleazy man hitting on her at a bar.

The hashtag #AnoukBoldIsBeautiful is now being used by people showing their support for the bold campaign.

Watch the Anouk ad below

www.youtube.com/embed/Ef27m5ocK6Q

h/t: BuzzFeed