It’s officially Pride month—we know because Instagram has released a new series of LGBT-themed stickers for Instagram Stories. The platform has also issued a new rainbow brush, allowing users to be even more creative with their Pride.
Artists Carra Sykes, Andy Simmonds, Cute Brute, José Antonio Roda, and Josh McKenna contributed images for the stickers—which include a voguer, a rainbow megaphone, and eye with the trans flag in it. (You can tap on a sticker to find out who created it.)
Y'ALL!! I'm so excited and honored to share the stickers I got to illustrate for @instagram to be used with Stories during #Pride2017 ?️?. Have y'all seen all of the stickers?! They are so cute and rad. Check them out and when they are posted on a story, click on them to see who created the sticker. I'm going to stick them on all of my stories!✨ While working on these stickers I kept thinking of a theme of "I am me, I am loved." Use your voice to promote and fight for equality and kindness. Thankful for all of the brave people in the LGBTQIA+ community paving the way and helping others/me be more brave. ♥️✨
Social media platforms have released special icons and emojis celebrating the LGBT community for some time—though it took Apple a while to release a rainbow flag emoji
Instagram is also taking its Pride campaign into the real world—transforming locations that are frequently Instagrammed, like the Paul Smith store in L.A. The platform sponsored painting the shop’s iconic pink wall in rainbow hues in recognition of Pride Month.
Locations in London, Madrid, Nashville, and Cleveland are also getting made over for the occasion.
Instagram is also transforming some highly Instagrammed locations for Pride Month, like clothing store Paul Smith’s iconic pink wall at the store’s Los Angeles location. For the first time ever, the hot pink wall has been painted rainbow in recognition of Pride Month, giving a queer twist to an already sought-after backdrop for Insta pics.