In a new commercial for Icelandic Glacier water, Instagram stud Brock O’Hurn emerges dripping wet from the surf and peels himself out of his wetsuit after staking his claim on the beach.
And some very luck ladies (and a few men) crowd to the windows of their office to catch the view.
Depending on how you look at it, the commercial is either an homage or a rip off of the Lucky Vanous Diet Coke as from the mid-90s.
Vanous brought all the ladies to the window to watch him gulp down some of the zero-calorie soda. Coke even tried to launch Coca-Cola Light supported by his broad, furry chest.
Fast forward 21 years, and Icelandic Glacial has basically done the same ad. We’re all drinking less soda these days anyhow, right?
And having women and men admire O’Hurn is progress in the beverage industry. I don’t think anyone is getting any work done for a little while.
If you’re unfamiliar with Brock O’Hurn, here’s a sampling from his Instagram account.
He hangs out on a tropical beach.
And out in the desert.
Takes selfies at the gym.
And spends time blow-drying that luscious mane.
I want to give a HUGE Thank you to @gq for having me be a part of this!! They wrote an amazing article and included me with incredible people in this years February issue! If you pick up a magazine this month be sure to let me know!!!! THANK YOU for All the Love and Support!! Also, They made a Great video of me you may want to go see! The link is in my bio! (@martinschoeller : )
Overall, we’re glad to be invited into his eyes.