The latest ad for Apple's soon-to-be released iPhone 7 features an affectionate gay couple flirting and playing with their new phone while riding the New York City Subway.

This commercial comes after Apple faced some controversy this spring when they omitted a lesbian couple from the international version of their Mother's Day ad, Shot on iPhone—Mother's Day.

The domestic spot featured a photo with both moms together with their two children, but was swapped out for a photo with just one of the women for the version that aired in France, Germany, Italy, Turkey and Japan.

Recently, Apple CEO Tim Cook spoke with the Washington Post about how he wants to use his position to empower young LGBT people:

I was thinking about kids. I was getting notes from kids who knew I was gay, or assumed I was, because of something they had read on the Web. And they were kids who were distraught. They thought they couldn’t achieve anything. They were seeing the national discourse around it and feeling isolated and depressed. And I just thought—I’ve got to do something...[I've got to show] that it’s not a limiter. It’s okay to be [gay]. That it’s okay to be honest about it. I figured if I could help one person, it would be worth it.

It seems this latest ad is at least heading in the right direction.

Check it out below.

h/t: Towleroad