R.I.P. Alicia, Ryan and a bunch more celebs who’ve killed their social media activity until $1-million is raised to help children with HIV/AIDS. Image via Homorazzi.com.
Today, December 1st is World AIDS Day. For the 22nd year, activists, citizens, some politicians, celebs and everyday folks like you and me will acknowledge those lost to AIDS, those living with HIV, and the importance of raising awareness and fighting this deadly pandemic.
The World AIDS Day site has a list of events happening globally.
And one group of celebs, led by Alicia Keys, is working to raise one-million dollars today as part of campaign called Keep a Child Alive, which raises funds to combat AIDS in Africa and India. Keys, Justin Timberlake, Usher, Ryan Seacrest, Kim Kardashian, Elijah Wood, Jennifer Hudson, Serena Williams, David LaChapelle and others are all killing their social media activity today (no Tweets or Facebook, etc) until their fans spend some money to buy their lives back and raise $1-million.
Watch the video that explains it further:
Wanna bring back JT or J-Hud? Visit BuyLife.org or Tweet 90999 and you can donate.
Whattya think? Is this useful? Surely raising money for kids in India and Africa is great and necessary, but does the campaign make sense? Should the celebs, instead of not Tweeting, spend the time actively getting a message out? Or has the coverage this campaign has garnered proven its efficacy? And what about folks with HIV/AIDS in other places?