CoverGirl's first male brand ambassador James Charles recently stopped by the Ellen Show to chat about his coming out story and how he ended up working for the iconic makeup brand.

The 17-year-old high school senior, who says he's been seriously doing makeup for just under a year, caught CoverGirl's eye after his ultra-glamorous senior photos went viral.

The brand reached out to him and asked if he'd like to be the eyelash ambassador for its new diversity campaign. He immediately said yes.

Charles added that his family has been supportive of his non-conformative aspirations ever since he first came out to them as gay at the age of 12. Though he admitted that his community's had its issues accepting him, he now has a great group of friends and peers who love him for who he is.

Check out the full interview below.

h/t: Instinct