James Franco Goes Gay (Again) In Hilarious Book Trailer For “Little Failure”: WATCH

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Getting people interested in a book in this day and age is no easy sell. Especially when you’re not a celebrity, and the words 50 Shades Of don’t appear anywhere in the title.

So Gary Shteyngart got inventive in promoting his new memoir, Little Failure, out January 7: He got James Franco, Rashida Jones, Jonathan Franzen and some other folks you’d know if you read The New Yorker to appear in a cheeky book trailer.

In the clip below, Shteyngart is mortified to learn that his “husband” James Franco is releasing a memoir a week before him. Okay, so when does the movie come out? (Kidding!)

Editor in Chief of NewNowNext. Comic book enthusiast. Bounder and cad. "I can't promise I'll try, but I'll try to try."