Getting people interested in a book in this day and age is no easy sell. Especially when you’re not a celebrity, and the words 50 Shades Of don’t appear anywhere in the title.
So Gary Shteyngart got inventive in promoting his new memoir, Little Failure, out January 7: He got James Franco, Rashida Jones, Jonathan Franzen and some other folks you’d know if you read The New Yorker to appear in a cheeky book trailer.
In the clip below, Shteyngart is mortified to learn that his “husband” James Franco is releasing a memoir a week before him. Okay, so when does the movie come out? (Kidding!)