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John Duff Comes for the Kardashians in Groovy New “Rich” Music Video

Will he break the internet?

In John Duff's previous release, "Girly," the singer-actor enlisted Drag Race girls Bianca Del Rio and Willam to parody Mariah Carey's music video masterpiece "Heartbreaker."

Now he's back with his new single, "Rich," and this time his targets are the Kardashians—and the culture of online celebrities.

“I like to think I’m holding a mirror to what it is that we do every day, as a culture—what we worship, how we consume, how we cope. That’s where the visuals really aid in my storytelling,” Duff says in a statement.

Not only does Duff poke fun at the Kardashian clan and plastic surgery in the clip, he also features viral internet celebs including Rebecca More (one of the "Cock Destroyers"), Justin Jedlica ("Human Ken Doll"), and Chris Crocker. Icons only, honestly.

“‘Rich,’ for me, is layered; it has more angles than my last release, ‘Girly.’ You can listen to ‘Rich’ as a stand-alone pop song, as commentary, as satire," Duff continues. "That’s what’s so exciting about it. There are so many lenses with which you can view ‘Rich,’ and all of them are legitimate.”

Check out the exclusive premiere of the music video below.

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