Kirill Dowidoff asks us to look into his eyes in this throwback commercial for ES Collection underwear, but the Russian model is making it extremely difficult by distracting us with his muscular body.
Titled “Hard To Resist,” Dowidoff first appears fully clothed in the Joan Crisol-directed ad before slowly stripping down to his underwear.
A voiceover that plays over the black-and-white footage asks you to look into the underwear model’s eyes, but they make it kind of difficult by showing extreme close-ups of his chiseled body with his eyes nowhere in the frame. So that’s definitely the only reason we couldn’t focus on his eyes.
If that inspired you to hunt for more from the Russian hunk, you’ll have to search for Konstantin Kamynin on social media. The underwear model, who came out as bisexual in an interview with The Underwear Expert a few years ago, apparently changed his name—and updated to a scruffier look—since this commercial was first released in 2013.