Frenchie, the nickname we've given the Lacoste crocodile, turns 80 this year and, yes, she's had some work done. And so has Lacoste—blossoming from just a line of polo shirts an entire lifestyle brand today. To celebrate the anniversary, Lacoste has partnered with a range of high-end French brands on a tres exclusive collection of fancy treats for it's loyal and loaded fans.

The Maisons Francaises collection, which goes on display at Colette in Paris on Monday, includes a Veuve Clicquot champagne trolley, eclairs from gourmet food purveyor Fauchon, and a crocodile-skin tennis bag from Hermès. (Croc skin? After all Frenchie has done for the company?!? That's just too cruel.)

Tennis pro Rene Lacoste probably didn't imagine his brand taking off the way it has when he started Lacoste back in 1933 (He was sporting his signature crocodile as far back as the 1920s, though.)  Our favorite Lacoste era was 1980s, when preppies walked the land and men wore fantastic short shorts.  Can we bring that back, please?

Below, enjoys some tubular ads from that bygone era

Aw man, can this guy even breathe with those shorts on? And where is he hiding his balls?

We're pretty sure this guy is perving on you, lady. What exactly he can see under that potato-sack sweat suit, we're not sure. But he's getting an eyeful.

There's such a thing as brand overload, y'know: He's got the Lacoste shirt, shorts, hat, sweatband, towel, socks. He doesn't even have enough body parts for all his Lacoste stuff—he has extra socks and headbands and junk flying everywhere. Literally, it's like they're floating in midair.