Equinox Gym, the self-proclaimed "temple of well-being," will be flooded with new members once folks get a load of the company's latest online promo.

Part of its ongoing “Equinox Made Me Do It” campaign, the 19-second video was released on New Year's Eve and is a pure tease: A brunet Adonis struts out before the camera wearing nothing but a radiator, that's conveniently handcuffed to his right hand.

Why? Who knows—we're too busy trying to get a peek of his pixelated Full Monty. A

nd don't be so quick to write this hunk off as a dumb jock—according to a YouTube commenter, the model is working on a PhD in engineering and is a researcher in University College London, where he teaches mathematics.

Now we feel flabby and stupid.