Argentine soccer star Lionel "Leo" Messi has been linked to Dolce & Gabbanna since 2010, when he started wearing the brand on the red carpet. Tightening their relationship with the FC Barcelona player, D&G announced Messi as the brand's new face and released a series of revealing photos. And they are juicy.

Messi, 25, seems to be stepping in for past D&G muse David Beckham, with a series of peek-a-boo shots.

While this his first time modeling briefs for Domenico Dolce and Stefano Gabbana, it's not hist first underwear campaign. That honor goes to Lody Underwear, which had him looking more caveman-y with long locks and jockey shorts.

Which way do you like to get Messi? Check out the slideshow below and decide

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h/t: Queerty