Londoners got an eyeful recently when Channel 4 shot a promotional campaign for its new Shorts Original series.

A squadron of beefy blokes were outfitted in nut-hugging suit shorts and sent out to popular hotspots, including Canary Wharf, Oxford Street and the Square Mile. Suit shorts have been a trend in recent years but apparently a tailor spent two weeks custom-fitting those micro-pants on each model.

There's nothing like English tailoring.

h/t: Buzzfeed. Photos: Rosie Hallam