Louis Vuitton is trying something a little unorthodox for its 2016 spring/summer "Series 4" campaign this year by collaborating with Japanese video game artist Tetsuya Nomura.

Creative director Nicolas Ghesquière announced via Instagram that instead of tapping the usual distinguished photographers like Annie Leibovitz or Bruce Weber, as they have in previous "Series" campaigns, they'd be pairing with the artist known for his role in the development of Final Fantasy.

Nomura is using his anime heroine Lightning as the star of the latest campaign, having her model both garments and accessories from Louis Vuitton's upcoming collection.

It appears as though the French luxury fashion house is creating an entire Japanese theme for the campaign, as it also contains a soundtrack by Keiichiro Shibuya, the man responsible for pop phenomenon Hatsune Miku.

You can check out the teaser that Ghesquière used to announced the collaboration below.

h/t: Hypebeast