Lush Launches “Inner Truth” Bath Melt, Storewide Campaign, To Support Transgender Rights

"Trans rights are human rights."

Lush Cosmetics just launched a new product line in support of the transgender community.

All sales from “Trans Rights Are Human Rights,” the latest line from the popular bath-and-body retailer, will benefit advocacy groups that work to secure trans rights in the U.S. and Canada.

Additionally, Lush storefronts in North America will strip all products from their display windows for the next two weeks, to “take a deep dive into the discrimination faced by transgender people in North America while discussing how cisgender people can be good allies.”

Almost 5,000 Lush employees have received extensive training on transgender issues and sensitivity, Lush campaign specialist Carleen Pickard told Glossy.

“The call for this campaign really came from our staff,” Pickard explained. “So many of them, or their coworkers or friends, are trans or non-binary, so we want to support them, but also teach cisgender people how they can be good allies to this group.”

Proceeds from the collection, which includes Inner Truth bath melt ($5.95) and a special edition of Lush’s Charity Pot body cream ($7.95), will benefit the National Center for Transgender Equality and the Canadian Centre for Gender and Sexual Diversity.

The Lush website also includes for trans-friendly resources, interviews with trans people and a glossary of respectful language for allies.

Lush has historically supported the LGBT community: In 2014, the company addressed Russia’s gay-propaganda ban with a “Sign of Love” campaign that encouraged followers to paint pink triangles on their hands. The following year, it raised more than $425,000 with its “Gay is Okay” soap.

Samantha Manzella is a writer and copy editor based out of the Hudson Valley. You can find her writing in a coffeehouse or searching Insta for the latest tattoo artist to hit the scene.