Macy’s is going all out for Pride 2019.
In a NewNowNext exclusive, the iconic retailer has unveiled the full details of its 10th annual Pride + Joy campaign. With WorldPride 2019 and Stonewall50 on the horizon, Macy’s is upping the Pride ante, introducing new partnerships with The Trevor Project and New York Pride in support of LGBTQ equality. Throughout the month of June, Macy’s shoppers will be invited to round up their purchase to the nearest dollar and donate the change to The Trevor Project.
INC International Concepts, one of Macy’s in-house brands, is also debuting a Pride-themed capsule collection at more than 150 retail locations around the country. Macy’s plans to donate a portion of each purchase from the INC collection to The Trevor Project, too, supporting the organization’s life-saving suicide prevention work.
Macy’s is also a platinum sponsor of WorldPride and plans to support local colleagues at more than 20 Pride celebrations around the country. Representatives from Macy’s diversity leadership team will speak at this year’s WorldPride Human Rights Conference at the New York Law School on June 24, offering insight into cultivating a safe and welcoming environment for all patrons and employees.
To honor the legacy of LGBTQ activism in New York City, the company will unveil with six Pride-themed murals at its flagship Herald Square location on June 6. (For a full list of local events at different Macy’s stores around the country, visit the company’s website.)
The New York-based company has a long history of supporting LGBTQ causes. Since 2008, it’s consistently scored a perfect 100 on HRC’s Corporate Equality Index, a measure of queer acceptance and support in the workplace.
In a statement to NewNowNext, Shawn Outler, the company’s chief diversity officer, says diversity is a “foundational value” at Macy’s and “part of how we think, act, and operate.”
“It is reflected in our long-standing commitment to fostering an inclusive culture and environment that inspires, reflects, and embraces our colleagues, customers, and the communities we serve,” Outler adds. “Through our annual Pride + Joy campaign, Macy’s celebrates National Pride Month as a testament to the power of community to make all of our lives shine brighter.”