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Madonna "Sorry" For Using Martin Luther King, Mandela, In "Rebel Heart" Campaign

Madonna's use of celebrities and icons in her social-media campaign for Rebel Heart, has led to criticism that the Material Matriarch is co-opting the civil-rights movement to promote herself.

Images have surfaced in recent weeks depicting everyone from Marilyn Monroe and Michael Jackson to Frieda Kahlo and Madonna's own mother wrapped up in the same black cord that binds Madonna on the Rebel Heart album cover.

Madonna posted the images with the captions, "This #rebelheart had a dream!" (for MLK) and ‘This #rebelheart fought for freedom!" (for Mandela)

Across Twitter and Instagram, users have criticized the use of these civil-rights leaders in a promotional scheme.

Responding to the controversy via Facebook, Madonna explained that she didn't create the Photoshopped images, she merely re-posted them. But she defended their use, saying the were only "admiring and acknowledging [their] Rebel Hearts."

I’m sorry

I’m not comparing my self to anyone

I’m admiring and acknowledging there Rebel Hearts

This is neither a crime or an insult or racist!

I also did it with Michael jaclson and frida khalo and marilyn monroe

Am I saying I am them

NO

I’m saying they are Rebel Hearts too.

And

I didn’t do it

My fans did

And I just re posted those photos

My fans aren’t racist either

If they put me in the same category as these other people

Thank you. I’m very flattered and I hope one day to live up to 1 100th of what those people accomplished.

Was this a social media campaign gone wrong, or an intentional plan to stir the pot from the queen of controversy?

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