Louis Vuitton may have nabbed Jaden Smith, but Marc Jacobs is sure to make an even bigger ripple with his latest campaign, which features transgender director Lana Wachowski.

The first image from the campaign, which was released just minutes ago via Marc Jacobs' personal Instagram, features the Sense 8 co-creator sporting pieces from Jacobs' SS16 collection.

The caption reads:

This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking.

The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality.

It is with an overwhelmingly full heart that I share this first portrait of our Spring/Summer 2016 ad campaign. Lana Wachowski.

I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award, (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery.

She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana’s words in my daily life and sharing her speech with close friends.

In the days before our Spring/Summer ‘16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, “fashion show virginity.” Lana’s ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, “learning you can make important friends at anytime in your life.”

Jacobs famously popped Wachowksi's Fashion Week virginity back in September, when he invited her to attend his show – a precursor to today's announcement.

Wachowski is the first of a series of personalities cast in the campaign, all of whom will be released over the course of the next couple of weeks.