Mattel Debuts David Bowie Barbie

Cop your Ziggy Stardust Barbie while she's available!

Are you a Bowie fan? Turns out Barbie is, too.

Mattel has unveiled its latest celebrity-inspired doll: the David Bowie Barbie, named after the late queer English rocker whose music and fashion defied categorization. As The New York Times reports, the launch is pegged to the 50th anniversary of Bowie’s Space Oddity, which splashed onto the music scene back in 1969.

The doll (pictured above) takes her outfit inspo from Bowie’s Ziggy Stardust-era attire, donning a figure-hugging bodysuit, mega-high platform boots, dangling earrings, and Ziggy’s trademark dark red locks.

Bowie, of course, was known and loved for how he toyed with gender expression. The sexually fluid musician adopted a myriad of personas during his decades-long career, Ziggy Stardust remaining his most famous. He first debuted the character with the release of his album The Rise and Fall of Ziggy Stardust and the Spiders From Mars in 1972.

Richard Creamer/Michael Ochs Archives/Getty Images

Bowie died in 2016 of liver cancer at age 69, just days before the release of his final album, Blackstar. (Stardust, a biopic about his life, is reportedly in the works now.)

In recent years, Mattel has stepped up to the plate and supported LGBTQ causes. The brand debuted Barbies with “Love Wins” t-shirts in support of marriage equality back in 2017.

Last March, Mattel also celebrated International Women’s Day with a limited edition collection of Barbies resembling famous women from history, including bisexual Mexican visual artist Frida Kahlo.

Enamoured with Mattel’s take on Bowie (and feeling under pressure to cop your own?) Fret not: For the small fee of $50, you can have you own sliver of life on Mars.

Brooklyn-based writer and editor. Probably drinking iced coffee or getting tattooed.
@_sammanzella