Max Emerson has a pretty impressive resume.
Related: The Thirst For Max Emerson Is Real
In the last two years, the out underwear model who got his start as a barely-clothed Instagram sensation has managed to publish a novel, land a role on ABC’s The Real O’Neals, launch and produce his own hit web series Max’s Underpants, and — oh yeah — rule as the video vixen in Adore Delano’s “DTF” video.
Now, the self-proclaimed international male underpants supermodel is focusing his energy on a new project — Hooked, a feature film designed to raise awareness for the problems facing homeless LGBT youth.
Hooked is the story of a homeless teenage prostitute named Jack, who struggles through the trials of life and his sex work in search of a better life with his boyfriend Tom.
Max plans to donate half of the film’s proceeds to benefit organizations working to address and end the homeless LGBT youth epidemic.
“When I was younger, I had a lot of issues with some of the things I had seen in the gay community,” Max told Billboard this week. “I feel like it’s kind of eating itself alive in a lot of ways. So a lot of the things I wrote [including Hooked] were in a response to that.”
To support crowdsourcing Hooked, which has funded 16 percent of its $150,000 goal on Indiegogo, Max has released an original song featuring out signer/songwriter Tom Goss, called “Not Enough.”
“For the last couple years I’ve been doing the Instagram super-shameless comedy stuff to kind of build up a following so that I’d have a means of producing these things that mean more to me,” said Max. “If I got a dollar from every person [that follows me] on Instagram, we would have enough money to make this film, [and] make it amazing.”
Learn more about Hooked in the campaign video below, and visit Indiegogo to donate.