Leyna Bloom is hoping to change the way the underwear industry views trans women: Over the weekend the 27-year-old model, who has appeared on the cover of Vogue India, took to Twitter to share her desire to be Victoria’s Secret’s first transgender Angel.
— Leyna Bloom (@leynabloom) April 9, 2018
With more than 100,000 likes and 31,000 retweets, she isn’t the only one that supports the idea.
GORGEOUS! I support this. https://t.co/lLd6wSEb5q
— Nyle DiMarco (@NyleDiMarco) April 11, 2018
Bloom’s been modeling professionally since 2014, but being a Victoria’s Secret model has always been a dream of hers. She’s not alone: Back in 2013, a petition by fans of Carmen Carrera to make the RuPaul’s Drag Race star the company’s first trans Angel received more than 35,000 signatures.
This time around, though, Bloom is the one putting her name out there.
Good Luck to my entire @Chromat Family I love you guys and I’m rooting for all of you. I know you have been so busy and have worked so hard on this season like every season, to always make a huge impact in our fashion world by including everyone. Your still #1 of the most inclusive fashion show in history. I loved being part of this and I love you @beccamccharentran for your vision, it has changed many lives for the better I’m so proud to know you and be one of your muses. # ChromatBae You guys kick ass today I miss you all love you see you next season
“I’m doing this for the people,’ Leyna told i-D. ’When I get a chance to walk that show, I’m representing that underdog, that dreamer.’
The campaigns to get Carrera and Bloom on the VS runway utilized social media in a new way—putting direct pressure on a company to increase opportunities for a marginalized minority. And selecting Bloom, a trans woman of color, as an Angel also address criticism of Victoria’s Secret lack of racial diversity.
Technology is quickly changing how those with a platform are able to see their dreams realized. Here’s hoping Bloom gets to be the change she wants to see.