Melania Trump made an enormous fashion faux-pas—and one queer-owned clothing company has responded in the best way possible.
Earlier this week, the First Lady caused an uproar after donning an “I Really Don’t Care, Do U?” cargo jacket to visit ICE detention centers near the U.S.-Mexico border. Activists and civilians alike called the choice of clothing insensitive, especially given the devastating stories of immigrant families being separated at the border by government agencies.
— Variety (@Variety) June 21, 2018
But Wildfang, a queer-owned clothing company headquartered in Portland, Ore., decided to mobilize around the moment, creating a series of “I Really Care, Don’t U?” merchandise. All of the proceeds from the clothing line benefit the Refugee and Immigrant Center for Education and Legal Services (RAICES), a non-profit that provides low-cost or pro-bono legal services to undocumented immigrants.
A representative from Wildfang tells NewNowNext that the company raised more than $15,000 for RAICES in the first two hours of pre-sales alone. (The first garment, a cargo jacket à la Melania’s questionable choice, sold out overnight.)
Props to Wildfang for not being afraid to bare those fangs and bite back.
Shop the “I Really Care, Don’t U?” line here.