Documentary About Gay Record Exec Asks, “Who The F**k Is That Guy?”

Michael Alago worked closely with artists like Metallica, Cyndi Lauper, and Nina Simone.

Even a heavy metal band like Metallica has a gay man behind the music.

The documentary Who The F**k Is That Guy? will introduce audiences to Michael Alago, a gay Puerto Rican kid from Brooklyn who helped shape the musical landscape as a New York nightclub talent booker and a young A&R exec. He ultimately signed Metallica and White Zombie, and he worked with artists such as Cyndi Lauper and Nina Simone.

The film, out July 21 in select theaters and July 25 on VOD and iTunes, “tells the tender, loving, and sometimes self-destructive story of a man who ’just loved music,'” according to a press release. “He had the passion to bring it to the world on his terms and lived to talk about it. Barely.”

“I love heavy metal, I love the noise, I love to sweat, I love when I went to concerts it’s 99% guys there,” says Alago in a new trailer.

“Michael Alago was an outsider in a mainsream kind of environment, and we always considered ourselves to outsiders in a potentially mainstream environment,” says Metallica’s Lars Ulrich. “You can argue that we were perfect for each other.”

Directed by Drew Stone, the doc includes interviews and archival material featuring Metallica, White Zombie, Lauper, Simone, Sex Pistols vocalist John Lydon, Metal Church, and Misfits.

Watch the trailer below.

Celebrity interviewer. Foodie and Broadway buff in Manhattan. Hates writing bios.