Video chat company VS Media donated the domain name Gay.com to the Los Angeles LGBT Center. The domain name was valued at $6.9 million by its previous ownership.
Gay.com hasn’t been a largely important resource for LGBT internet users since its late-’90s heyday, when it served as a precursor to gay dating apps like Grindr or Scruff.
— Jeremy Foreshew (@jeremyforeshew) August 3, 2017
Now, the Los Angeles LGBT Center, currently accessible at the domain name LALGBTCenter.org, can put the URL to good use, directing traffic toward resources that help support the California city’s queer community.
“We never could have imagined that one day ownership of such a valuable and iconic domain would be transferred to us,” said the center’s Chief Marketing Officer Jim Key. “We’ve only just begun to think about the tremendous possibilities for the domain. There are so many great, important, and untold stories related to the Center’s local and global work.”
Founded in 1969, the Los Angeles LGBT Center is the city’s premier LGBT advocacy organization. The center just launched VanguardNow.org, a blog spotlighting its members’ work for the regional queer community.
Gay.com is still in the process of transferring to its new ownership and still displays NSFW content. VS Media, which acquired the domain in 2016, was known for its cam site Flirt4Free. Previous owners include PlanetOut Inc. and Here Media Inc.