More Americans than ever before identify as bisexual or sexually fluid, a new study shows.
New data from YouGov Omnibus found that 25% of people asked to place themselves on the Kinsey scale, where 0 is completely heterosexual and 6 is completely homosexual, identified themselves as somewhere on the spectrum other than straight.
That number is up from 20% in 2015, when the research firm last asked panelists the same set of questions.
That year, 78% said they identified as completely heterosexual, compared to only 69% this year.
This year, 20% of the 1,096 people surveyed placed themselves as 1-5 on the scale, meaning they identified as bisexual or fluid, compared to just 16% three years ago. Those identifying as completely homosexual rose from 4% in 2015 to 5% this year.
The report also found over a third of Americans, some 37%, ages 18-34 self-identify as something other than heterosexual. Of that group, 3% identify as completely homosexual.
Women and men were equally likely, at 18%, to report having had a sexual experience with someone of the same sex. In 2015, 20% of women reported having had a sexual encounter with another woman, whereas only 15% of men said they’d had a sexual contact with a man.
However, this year women still reported more openness to the idea of being in a same-sex relationship (15% compared to only 8% of men), and to having a sexual encounter with someone of the same sex (17% of women compared to 7% of men).
The findings follow another recent survey, conducted by Whitman Insight Strategies in partnership with BuzzFeed News, that asked members of the LGBTQ community how they identified. It found 46% of those asked reported that they were bisexual, compared to 32% who identified as gay, and 16% as lesbian. Another 5% identified as queer or self-described, and 1% as asexual.