As much as the AIDS epidemic has devastated the gay community, it's also a scourge that disproportionately affects other communities as well.

Today is National Black HIV/AIDS Awareness Day Day. According to a study by the Kaiser Family Foundation, more than 40% of African-Americans say they know someone living with, or who has died of, HIV/AIDS.

For many, it's a family member or a close friend.

Greater Than AIDS is working to change the dialogue about HIV/AIDS in the black community—and across America—from one of shame and fear to compassion and education.

For people living with HIV, having the support of loved ones can make a big difference in health outcomes and general well-being. Research shows people with HIV who have strong support networks are more likely to get and stay in care, which both improves health outcomes and reduces the spread of the disease.

Conversely, fear of judgement and rejection can delay a person from seeking lifesaving treatment or even knowing their status.

Below, watch a promo for Greater Than AIDS' "We Are Family" campaign.