When it comes to handsome mascots, Mr. Clean is right up there with the Brawny towel man. Now Proctor & Gamble is cashing in on the bald beauty's sex appeal with a new viral ad for Mr. Clean Liquid Muscle, which declares that "less scrubbing time means more sexy time."

We can't argue with that logic.

Below, check out the cheeky spot featuring Mr. Clean (bonus trivia: His full name is Veritably Clean), along with a spoof of Kim Kardashian's Paper magazine cover.

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