MTV Australia Will Go Dark Tomorrow To Urge Viewers To Register To Vote For Marriage Equality

"MTV wants to encourage young Australians to get out and do their part in ensuring their voices are heard."

MTV Australia will cease all regularly scheduled programming on Thursday, August 24, to encourage viewers to enroll to vote in The Australian Marriage Law Postal Survey.

The deadline for registration is midnight on Thursday.

“As a leading youth entertainment brand that supports inclusiveness and equal rights for all Australians, MTV wants to encourage young Australians to get out and do their part in ensuring their voices are heard in the Australian Marriage Law postal vote,” said Simon Bates, Head of MTV Asia Pacific.

Lisa Maree Williams/Getty Images

MTV, MTV Music, MTV Classic and MTV Dance will all replace their normal broadcasts from 6am and 6pm with a a special message encouraging people to enroll. Online, MTV.com.au will feature special LGBT content, as well as links to the enrollment site.

While there was concern about putting civil rights to a public ballot, now that the survey is happening,celebrities like Ian Thorpe have been doing their part to get out the vote.

Even Matty J. Johnson, the Australian Bachelor, is urging his countrymen to vote “yes.”

Dan Avery is a writer-editor who focuses on culture, breaking news and LGBT rights. His work has appeared in Newsweek, The New York Times, Time Out New York, The Advocate and elsewhere.
@ItsDanAvery