The wonderfully imaginative and innovative David LaChapelle recently shot the new fall campaign for hosiery brand Happy Socks, and came up with a brilliant way to show off their product — naked models.
Take a look above, and notice how your eyes are immediately drawn to those socks. Well, eventually drawn to those socks.
Fantastic job Davey, and believe us when we say this is truly the greatest sock campaign we have ever seen.
h/t: The Cut