Coca-Cola is running ads in the Netherlands featuring a beautiful gay couple and their adorable baby.

Related: Sabra Hummus Ad Features Real Life Gay Married Couple

The ad can be seen at bus stops and on other buildings around the country, and has the smiling couple doting on their sweet tyke with the caption: "'We choose happiness over tradition.' -the Van Bergen Family."

Dammit, Van Bergens! The cute is almost too much to take in.

Fortunately, there hasn't been any backlash against the gorgeous posters, a far cry from when Coca-Cola ran the "America the Beautiful" ad during last year's Super Bowl, not only featuring a gay family, but families of different races.

Kudos to Coke, and the Dutch.