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Nike Launches #BeTrue Line Of Shoes, T-Shirts For 2015

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Joining Converse and Adidas in celebrating LGBT Pride month, Nike has released its line of #BeTrue shoes and apparel.

Related: Adidas Redesigns Iconic Sneakers In Honor Of Pride Month

Nike was actually the first sportswear company to launch a Pride-themed line, back in 2012. But this year they've upped the ante with hats, team shirts, socks and the first #BeTrue basketball shoe, the Nike Zoom HyperRev.

[caption id="attachment_205182" align="alignnone" width="547"]the Nike Zoom HyperRev #BeTrue the Nike Zoom HyperRev[/caption]

Other shoes in the line include the Nike Roshe One and the Nike Free 5.0 women's running shoe. And unlike some Pride merch (God bless), these kicks are subtle and stylish.

Plus, a portion of proceeds from the #BeTrue line benefit the LGBT Sports Coalition.

Related: Converse Releases Rainbow-Colored High Tops For Pride

"Nike is deeply committed to diversity, inclusion and unleashing the potential of all athletes," said Tim Hershey, said Nike's vice president of global merchandising. "We're rallying the world to embrace #BeTrue as a call-to-action for all athletes to be their most authentic selves in June and all year long."

#BeTrue merchandise is available at Nike stores, on Nike.com and at Pride festivals nationwide, sandwiched between the roasted corn stand and the back-massage tables.

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