Nike Releases #BeTrue Pride Sneakers

Nice kicks!

Nike has released images for the new Nike Air Max Zero Pride sneakers part of their #BeTrue collection.

The fitness apparel giant described the subtle sneakers as “clean, crisp style embodied.”


The #BeTrue collection “celebrates the LGBT community and raises funds to help end discrimination in sport, the Nike Air Max Zero Be True features a fresh, simple white upper, comprising the Zero’s signature seamless mesh-and-Fuse construction,” said Nike. “Officially underscoring the #BeTrue angle, rainbow fading contrasts in the Max Air unit and on both insoles, along with ’BETRUE’ script on the latter.”

Nike joins other companies like Levi’s and Converse who have also unveiled Pride collections for the upcoming Pride season.


An exact release date hasn’t been announced, but it’s a safe bet they’ll probably hit store shelves in June.

h/t: Towleroad

I write about drag queens. Dolly Parton once ruffled my hair and said I was "just the cutest thing ever."