Meet the Logo30: Nikkie de Jager

The transgender beauty vlogger is taking the makeup world by storm.

Every day during the month of June, we will be spotlighting our 2020 Logo30. This powerful series profiles ordinary and extraordinary people who show pride in unique and provocative ways. Visit the Logo30 homepage to view current and past honorees.

Nikkie de Jager refuses to let haters get in the way of her living her truth.

You might recognize the blond-haired beauty queen from @NikkieTutorials, her popular YouTube channel featuring everything from makeup tutorials with celebrities to reviews of hyped new products. The Dutch makeup artist has been a major player in YouTube’s beauty guru space for years. But she only came out as transgender this January, when transphobes blackmailed her and threatened to out her to her 12 million-plus subscribers.

“If you want to put a label on it, yes, I am transgender,” she said in the video, “but at the end of the day, I am me.”

De Jager’s announcement was met with an outpouring of love and support from her fans, fellow beauty gurus, and other members of the LGBTQ community. She’s emerged from the scary moment even stronger and got to give her blackmailer the middle finger—er, literally.

“I uploaded this tiny video during January titled ’I Am Coming Out,’ and it only shook half the world,” de Jager joked to Logo.

The out beauty guru also revealed her Pride anthem for this year: “I’m Ready” by fellow LGBTQ creatives Sam Smith and Demi Lovato.

“That is what this year has been for me,” de Jager added. “In January, I had my coming out, and being welcomed into the community—I feel like I am ready to take on that role and be an inspiration to so many people out there hopefully.”

We’re ready for you, Nikkie!

Watch interviews with our 2020 Logo30 honorees, including de Jager, below.
 

Brooklyn-based writer and editor. Probably drinking iced coffee or getting tattooed.
@_sammanzella