Odin For Target Launches A Layering Revolution

In which the Odin for Target model looks completely and adorably clueless.

Odin, on first glance, seems like a surprising pick as a Target collaboration. After all, the New York brand is associated with sophisticated downtown cool, not mass market accessibility. So it was interesting to see how the brand transformed its severe black-on-black-on-grey chic into something that the Target audience could enjoy. Still, they couldn’t resist debuting the collection –which arrives in stores on September 9 –with a fete at one of their downtown stores.

The looks are perfect for layering, and at the right price, too. The collection ranges in price from $15 to $100 — rather affordable for a coat, we think. Below, we give you a peek at some of our favorite looks from the 20 piece collection. Snatch them up quick for fall.