When Nike made an ad featuring double amputee Paralympic runner Oscar Pistorius, they didn’t have it in mind that some day the commercial could be taken in a literal manner. South African star Pistorius is seen in a 2011 ad next to the text “I am the bullet in the chamber.” This is noteworthy because he has recently been arrested on suspicion of murdering his model girlfriend, Reeva Steenkamp.
Shots were allegedly fired at Pistorius’ house in Pretoria, South Africa. around 3AM on Valentine’s Day. Cops arrived to find Reeva, 30, dead. Pistorius is in custody and his court date is set for tomorrow. He reportedly has a history of domestic violence.
One of Reeva’s last tweets was about Valentine’s Day. She said, “what do you have up your sleeve for your love tomorrow??? #getexcited #ValentinesDay.” She wrote this on Wednesday and was killed in the early hours of Thursday morning.
The bullet in the chamber ad has been taken off of Pistorius’ website but below is a similar gun-related ad for Nike.