2018’s Strangest Trend: Gay Men Are Getting Their Penises Whitened

"We have to be careful because it's a sensitive part of the body."

Forget anal bleaching. Gay men in Thailand are ushering in a new skin-lightening fad for their nether regions by lining up to get their penises whitened.

The Lelux Hospital in Bangkok is reporting that nearly 100 men a month have been coming in for the treatment, with most of them being members of Thailand’s LGBT community.

The clinic is already known for its body-whitening services and staff members say they began to offer the unique treatment after a customer complained of “dark parts” on his package.

“These days a lot of people are asking about it,” manager Bunthita Wattanasiri told AFP, saying that most clients were between 22 and 55-years old.

The procedure, which costs about $650 for five sessions, uses a tiny laser to whiten the area.

“We have to be careful because it’s a sensitive part of the body,” Wattanasiri said.

The treatment received an excess of attention after Thai media released images of a man undergoing the procedure on Thursday.

Although skin-whitening services are available worldwide, Channel NewsAsia reports that they’re particularly popular in Thailand, with ads for the procedure recently being accused of promoting racism.

Adam Salandra is a writer, performer and host in Los Angeles. When he's not covering the latest in pop culture, you can find him playing with his French Bulldog puppy or hovering over the table of food at any social gathering.