Perfume Genius Teams With W Hotels on New Tracks to Benefit LGBTQ Immigrants

Downloads of "Alan (Rework)" and "Not for Me" will help raise money for non-profit group Immigration Equality.

W Hotels has just announced a new music initiative with Matador recording artist Perfume Genius and the leading LGBTQ immigrant rights organization he personally chose as his charity.

Photo courtesy of W Hotels Worldwide

“Immigration Equality is doing important work providing free legal services for LGBTQ and HIV-positive individuals that are seeking asylum in the United States. It’s a hugely important cause to me, especially now,” says Mike Hadreas, who uses Perfume Genius as his stage name.

“In over 80 countries being LGBTQ is still criminalized. It is vital that we as a nation, and as a global community, continue to fiercely support those that keep us moving forward. Everyone deserves a chance to be safe and free. It is a human right.”

For the first single, “Alan (Rework),” which was recorded at the W Sound Suite at the W Seattle, Hadreas brought in an all-female string section and then laid down additional tracks at the same studio where Nirvana made their last record. “Not For Me,” the second single, is the artist’s cover of an emotional Bobby Darin song, and its music video marks Hadreas’ directorial debut.

The release of these two tracks couldn’t have come at a more poignant moment. On November 15 a group of nearly 80 asylum seekers—most of them LGBTQ—arrived in Tijuana, Mexico. They had been part of the larger, closely-monitored caravan of 3,600 Central American migrants who had been making their way north in an effort to escape the unending violence of their homelands. A few days earlier, however, the LGBTQ group had split off on its own having endured discrimination and harassment from their fellow travelers, not to mention many of the communities they met along the way.

“Since day one, W Hotels has been dedicated to inclusivity and equality and those principles remain core to the brand experience. We want our guests to feel welcome, safe, and supported when they stay with us. We believe that safety and equality are fundamental rights for all people,” Anthony Ingham, Global Brand Leader of W Hotels Worldwide, tells NewNowNext.

“As a brand born from the culture and chaos of New York City, one of the most progressive, forward-looking, diverse and accepting cities in the world, it would be all too easy to assume everyone else functions with our same mentality. We know that’s not true, there’s still work to be done. When we saw we had the opportunity to support a cause that so closely mirrors some of our core values, we jumped at the chance.”

Bryan van Gorder usually writes about the places he's been or the famous people forced to talk to him.