Philadelphia was one of the first cities in America to directly target LGBT travelers back in 2004, with an ad campaign that encouraged vacationers to “get your history straight and your nightlife gay.”
Now the city of Brotherly Live is cranking it up a notch with a new ad featuring drag legend Miss Richfield 1981 tearing around town and taking selfies at Independence Hall, the Liberty Bell and the imfamous “Rocky” steps at the Philadelphia Museum of Art.
The Greater Philadelphia Tourism Marketing Corp introduced “Miss Richfield’s Selfie Tour” on Thursday at the National Gay & Lesbian Journalist Association’s annual convention in Boston, and the clip will air on Logo, Bravo and the Style network, as well as on LGBT-focused websites.
“Ten years ago, Philadelphia was proud to officially ‘come out’ as a gay-friendly destination when we invited LGBT travelers to visit,” said Meryl Levitz, president and CEO of GPTMC. “With our new commercial, we’re going beyond our history roots and reiterating our invitation, celebrating both the city’s evolution into a premier destination and the LGBT community’s progress over the last decade.”