President of NBC Olympics on Matthew Mitcham: “We apologize for this unintentional omission.”

Gary Zenkel

Yesterday received a statement from Gary Zenkel, President, NBC Olympics
concerning his network’s coverage of Matthew Mitcham’s gold medal upset during the diving competition at the Beijing Olympics. Said Zenkel:

“We regret that we missed the opportunity to tell Matthew Mitcham’s story. We apologize for this unintentional omission.”

If nothing else, we at least know the highest reaches of NBC Sports are aware of the issue. Hopefully, something like this won’t happen again. We’ve given this issue a lot of coverage; too much according to some folks responding in the comments. What do you think? And what do you think of NBC’s statement?