5 Beauty and Grooming Lines That Make Giving Back a Priority

These queer-friendly brands champion inclusion all year long.

This Pride Month, put a little pep in your step with top-notch grooming goods from queer-friendly beauty brands. As a bonus, these companies all offer a little something more than a once-annual nod to the LGBTQ community come June.

Below, learn about five brands that actively support marginalized communities.

  1. Make Up Forever

    This makeup brand has a cult following—and a record of supporting LGBTQ advocates and causes. In 2015, the brand made transgender model Andrea Pejic the face of its “Be Bold, Be Unexpected, Be You” social media campaign. And this year, Make Up Forever has teamed up with the Hetrick-Martin Institute, a New York metro area advocacy group serving LGBTQ youth, to release 39 new shades of its Artist Color multi-use pencils ($18).

    The fun doesn’t stop there: Make Up Forever is inviting makeup lovers to share photos of their own unique looks on Instagram. For every post that tags @makeupforeverus and @HetrickMartin with the hashtag #AcceptedAnywhere, the brand will donate $10 to the Hetrick-Martin Institute, up to $39,000 total, until June 16. Shop here.

  2. RealHer Cosmetics

    Founded in 2015, RealHer Cosmetics is relatively new to the makeup and beauty scene. But the brand’s emphasis on social impact and responsibility sets it apart: RealHer is led by women and donates 20% of its proceeds year-round to the American Association of University Women, an advocacy group for gender parity in research, academia, and the workplace.

    This Pride season, the brand is donating 20% of all proceeds from its Pride Collection to the LGBTQ Center of Orange County, a local community center in California. The collection includes the Eye Am Outstanding liquid eyeliner ($16), the Eye Am Beautiful mascara ($18), and two lip liners ($12.50 each). Shop here.

  3. Sephora

    You likely know this international beauty retailer for its expansive and innovative selection of makeup and skincare products, but its social justice initiatives are just as exciting: To date, the company’s Sephora Stands program, comprised of four longterm social impact projects to boost makeup-wearers’ confidence, has reached more than 8,500 people.

    Sephora’s most recent rendition of its ongoing Classes For Confidence series will provide free 90-minute makeup classes to transgender women and femmes starting this June. More information here.

  4. Harry's

    This innovative men’s care company, available online or at select retailers, boasts top-of-the-line (and budget-friendly) shaving products and accessories. For its 2018 &Proud campaign, Harry’s is offering a bright-colored Shave With Pride set ($25). All proceeds benefit GLAAD and other LGBTQ nonprofits.

    Harry’s is no stranger to LGBTQ inclusion: Last November, the brand partnered with men’s skincare line Very Good Light to give two trans men their first-ever shaves. And overall, the company seeks to support inclusive causes, donating resources and funds to nonprofits that empower and support young men. Shop here.

  5. MAC Cosmetics

    MAC Cosmetics is beloved among queer makeup-wearers, and for good reason: MAC’s Viva Glam lipstick campaign, first launched in 1994 with none other than RuPaul as its covergirl, benefits the MAC AIDS Fund for HIV/AIDS awareness and research. Now more than 20 years old, the Viva Glam campaign is going strong, addressing the link between poverty and HIV/AIDS by supporting underserved communities around the world.

    For its Pride 2018 campaign, MAC is giving all of its full-time employees—some 4,200 total—a $25 voucher to donate to an LGBTQ nonprofit of their choice. The brand is also sponsoring nine regional Pride events, including marches in New York and L.A. Shop here.

Brooklyn-based writer and editor. Probably drinking iced coffee or getting tattooed.
@_sammanzella