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Rob Lowe's New Show, "The Grinder," Is Totally Trolling The Gays

We can't stop noticing ads for Rob Lowe's new series on Fox—mainly because it's called The Grinder.

Related: Rob Lowe On Fans Thinking He's On Grindr: "It Could Be A Good Thing"

Lowe plays a former TV lawyer who heads back to his hometown after his long-running show (also called The Grinder) is cancelled and tries to be a lawyer for real.

There are thousands of things Fox could've called the show. Here's five off the top of our heads:

Approach the Bench

Judge Not

Overruled!

Order in the Court

Law Schooled

But they went with a term that's, in 2015, mostly associated with a gay hookup app.

Maybe if his character worked in a coffehouse or a sub shop? (To be fair, Urban Dictionary says a "grinder" can also refer to a persevering poker player, but that seems like a far mountain to climb.)

Lowe even referenced Grindr when promoting his show this summer.

“Look, I’m very current," he told ET. I’m culturally significant. I could be on the Grindr app.”

Now comes the show's tag line: "Rob Lowe will get you off… the hook‎."

And this.

We'll be checking out The Grinder when it debuts Tuesday, Sept. 29 at 8:30pm, but only because we like Robe Lowe in comedy, and the show co-stars Fred Savage, William Devane, Mary Elizabeth Ellis and Christina Applegate.

And maybe because of the ads a little bit.

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