Move over Brooke Shields: Sarah Jessica Parker is putting her glam star power into a new ad campaign for Jordache jeans.

The 50-year-old Sex and the City star is giving us major sex appeal in the photo above, shot by Michael Thompson as part of the Jordache Look campaign The company, which helped launch the designer jeans movement in the 1970s, is hoping to rebrand itself for a new generation.

While rumors of a SATC reunion constantly surface, Parker has been putting a lot of energy into fashion—her eponymous shoe line is now available at Nordstrom.