A new series of PSAs is tying the gender disparity in science and technology professions to representations of women in the media.
The #SeeHer campaign includes spots on VH1, Logo, MTV and other Viacom networks. The first PSA features a young girl daydreaming about saving the White House as an engineer, with a tagline reading “If you can #SeeHer, you can be her.”
— Logo ️ (@LogoTV) February 1, 2018
“We are genuinely excited to continue to bring the power of our brands and the connection to our fans to the #SeeHer movement, a mission to more accurately portray all women and girls in advertising and media,” a Viacom rep said in a statement.
Launched by the Association of National Advertisers in 2017, #SeeHer calls for a 20% increase in the “accurate portrayal of all girls and women” in the media by 2020, the centennial of women’s suffrage in the United States.
While females comprise 70% of college graduates, they represent only 45% of science and math degrees, and are vastly underrepresented in STEM professions.
For more information, visit the #SeeHer campaign website.