Shirtless Chris Pratt Gets Pumped For Michelob Ultra Super Bowl Commercial

"Who's the character? Michelob Picklestein? Michelob. My name is Tommy Ultra."

Scoring the lead in mega-franchises like Guardians of the Galaxy and Jurassic World pale in comparison to the excitement Chris Pratt felt about scoring a new Michelob Ultra commercial airing during Sunday’s Super Bowl. In it, he’s “training” at home and in the gym, trying to create a backstory for his spokesperson “character.”

Michelob

While using the Michelob Ultra bottle as a free weight, he attempts to come up with a name for his character.

Michelob

“Michelob Picklestein? Michelob. My name is Tommy Ultra. Tommy Ultra?”

Michelob

Feeling confident, he arrives on set—only to realize the shoot isn’t going to go quite as planned.
 

 
Despite not it not being the role of a lifetime, Pratt did post a hilarious message promoting the beer on Instagram.

“These days, I’m trying to stay in top shape for work. So when I see a beer I can’t help but squint my eyes and imagine a treadmill- Specifically how long I’ll have to be on that treadmill to burn off the beer. Michelob ULTRA has only 95 calories and 2.6 grams of carbs SO… I can run that off very easily. Probably in like 10 seconds? (I run 85 mph) Which really makes you wonder why I’m not playing in the Super Bowl instead of just doing a commercial that will air during the Super Bowl. So anyways, Michelob ULTRA doesn’t throw off my workout routine. And it tastes great. So… That’s what I call a win win.”

Zachary Zane is a writer and activist whose work focuses on sexuality, culture, and academic research. He has contributed to The Washington Post, Rolling Stone, and The Advocate.
@ZacharyZane