Shura's New Music Video Is "The Breakfast Club" With A Gay Twist
Shura is an out electro-pop singer songwriter that has the internet buzzing with her catchy 80's-influenced songs like "Touch" and "Indecision." Now she's back with a music video for her latest single, "What's It Gonna Be?"
The video looks like it could be a forgotten film of John Hughes with its retro fashion and high school romance. The only difference is that this Breakfast Club has a gay plot twist.
'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations. 'What's It Gonna Be?' is based on my personal experience as a kid; thinking you're in love but then realizing that's maybe just because you feel you should be (and ending up with someone totally unexpected)." - Shura
Shura came out as a lesbian in December 2015 when Mancunian Matters interviewed her about her then latest video "Touch" which featured various men and women locking lips.
“I’m a lesbian. That’s how I identify myself," she said. “But I think there’s a massive spectrum for everyone and that’s something that I wanted to convey in the video. There are many different kinds of love. It didn’t really feel like a political statement at the time. When you have a lot of gay friends, you don’t think of that as being different or divisive or weird, that’s just your reality."
Shura also tackled gender identity in her video for her single "Indecision," which followed a boy who dressed as a girl for a night of partying.
Watch the cute clip for "What's It Gonna Be?" below and prepare to hear a lot more about Shura this summer:
Shura's debut album, Nothing's Real is set for release July 8th.