Mars Inc.

Skittles Ditches The Rainbow For Pride Month

“Only one rainbow matters this Pride."

For the second year in a row, candymaker Skittles has dropped its signature rainbow colors for Pride month. Both the bag and the candies themselves are in black and white.

“Only one rainbow matters this Pride,” the company said in a statement. “Give the rainbow, taste the rainbow. All the lentils are white in celebration of pride. Enjoy the mystery mix.”

The candies, produced by Wrigley (which is owned by M&Ms maker Mars, Inc.), still have an assortment of flavors, making the black-and-white edition something of a mystery mix.

All white everything #skittles #mysterymix #pride

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Skittles first went color-free in 2016, but Mars has celebrated the LGBT community in its other candies, as well, including a special Pride-themed Snickers bar.

Mars Inc.

Meanwhile, Portland ice cream shop Salt & Straw is celebrating Pride month with a limited edition Skittles Rainbow Sherbet, with proceeds benefiting Basic Rights Oregon. Hundreds of pounds of Skittles are hand-sorted and spun into the confection individually in layers “to reunite the rainbow.”

The new flavor will be available June 17 and 18 while supplies last.

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