Snatch David Beckham's Underwear With Your Remote During The Super Bowl
David Beckham and the Super Bowl go together like Corn Flakes and milk, so it's not exactly shocking the soccer stud has a new ad airing during the Most Important Game of the Year. What is new is that viewers will be able to buy David's H&M-brand Bodywear underwear during the game with just with their remote control.
In the first ad of its kind, viewers watching the big game on a Samsung Smart TV will see Becks wearing his H&M briefs (and, God willing, nothing else.) A menu will then pop up on the side of the screen inviting you to instantly shop the look with your remote.
“If we’re successful in what we’re trying to do, you’ll be able to buy anything against any commercial, any show, any infomercial you watch in real time directly, while you’re watching the actual ad or the show itself,” Michael Fitzsimmons, Delivery Agent CEO, told ABC News.
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